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Better Mortgage

Better is a digital-first mortgage lender redefining the homebuying experience through fast preapprovals and its AI-powered One Day Mortgage program. As a Senior Designer, I shaped paid social and email campaigns to drive performance and sharpen brand differentiation across multiple channels. I also leveraged AI to streamline and scale creative distribution across the organization. Explore a selection of my work below.

 

Figma, AfterEffects and HeyGen AI

"Missing Out" AB Campaign

Role: Design & Art Direction
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"Cut The Middleman" Campaign

Role: Design & Art Direction
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Sweetheart Offer Email Campaign

Role: Design & Animation
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Organic Social

Role: Design & Art Direction
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Blog Posts to AI Videos

Role: Design & Art Direction
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© 2025 by Adriana Dianderas Rigby. All rights reserved. 

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